Wednesday, July 20, 2011

Wine. To Your Door.

Whether you’re at an organized wine tasting, a client dinner or on a not-so-good first date, we’ve all been asked what we think of the wine in hand. In turn, we’ve likely all muttered the following:

“It’s great…(sip)…so complex…(sip)…yet balanced…(gulp).”

Sound all too (uncomfortably) familiar? Read on.

Enter Lettuce Wine Cellars (LWC), the brainchild of Alpana Singh, Master Sommelier and Director of Wine & Spirits for Lettuce Entertain You Restaurants. Based on LWC’s notion that creating a common link between wines is the easiest and most efficient way to learn, they’re establishing a theme each month, with July featuring Wines of Italy (August will feature al fresco dining options and September will focus on tastes of France).

Alpana and team not only send LWC-approved wines straight to your door, they also provide easy-to-follow background information (all included on the Wine Kozy), taste and smell instructions, pronunciation guides and even food and mood pairings. We’re not just talking “Cabernet goes great with red meat.” We’re talking detailed recommendations on what to pair each wine with, what temperature and in what glass to serve it in, and even a “drink by” date for those of you that don’t crack open bottles the second the enter your door (which we can talk about later…).

Here’s the gist:
  • Head to the LWC Wine Shop to select one of three packages: Discovery includes two bottles, Explorer includes four bottles and the Enthusiast (hint hint) includes six.
  • Choose how you would like to purchase: The ‘Wine Subscription’ option signs you up for months and months to come (no sign up fee, no cancellation fee, just the wine fee each month). The ‘This Month’s Wines’ options makes a purchase only for the wines featured that month. There is also an option to ‘Give a Gift’ which is, well, pretty self-explanatory.
  • Open your door upon delivery.
  • Drink.

Like what you taste? July’s featured wines are available by the glass (and nowhere else) at the following Chicago restaurants: Antico Posto, Scoozi, Osteria Via Stato, Pizzeria Via Stato & Di Pescara.

Want to learn even more? Alpana will also host regular pop up wine tastings featuring LWC selections. The first tasting will be at Foodlife (835 N. Michigan) on July 28th from 6-7:30. Cost is $25 per person and tickets are available here.

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