Monday, August 1, 2011

Local Business to Watch: YNH

Constantly in search of the perfect date-night top? You're not alone, which is why we love the concept of semi-custom clothing from YNH (Yours Not Hers). The brainchild of local Chicagoan Jeannine Benoit, YNH allows women to take a shirt silhouette and customize the color (6 bold hues to-date) and trim (i.e., lace, gold buttons, zippers) to create a piece that is uniquely individual. In the infancy stages of the site, there is currently one silhouette available (a classic como crepe/poly fabric tee dubbed the Sheridan Blouse) but the owner has promised us that more styles are to follow.

Retailing for just $68, these custom tops will quickly become a staple in your wardrobe. Design your own blouse and keep an eye out for new colors, designs and trims at www.shopynh.com.

Not quite convinced on what to order without seeing it in person? Host your very own BYOD (be your own designer) party, at your house, with Jeannine on site to offer up her expertise on design. For more info, email sales@shopynh.com.

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