Whether in the 'burbs or downtown's Water Tower, us Chicagoans have been fortunate enough to have Cusp as a go-to store for that perfect party dress. A subsidiary of Neiman Marcus, to-date, Cusp only had six stores nationwide, two within the Windy City.
Love it or hate it, our exclusive access to the store is soon about to change. Starting now (and wrapping up in 2014), NM is re-branding all of their contemporary departments to be essentially a large Cusp shop-in-shop. The re-branded concept will expand the store's contemporary department by 20-25%, stocking more lines you love and a fresher aesthetic for the sometimes stuffy department store.
So how does this affect the already free-standing Cusp stores? So far, it doesn't. Which will eventually mean that Michigan Avenue will soon boast two Cusps within two blocks. More DVF, Joie and Phillip Lim? You don't hear us complaining.
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